{"id":12505,"date":"2025-01-16T14:13:57","date_gmt":"2025-01-16T13:13:57","guid":{"rendered":"https:\/\/help.mapal-os.com\/?p=12505"},"modified":"2026-02-09T17:47:37","modified_gmt":"2026-02-09T16:47:37","slug":"comprendre-le-sentiment-et-la-visibilita","status":"publish","type":"post","link":"https:\/\/help.mapal-os.com\/fr\/reputation-fr\/sentiment-1\/comprendre-le-sentiment-et-la-visibilita\/","title":{"rendered":"Comprendre le sentiment et la visibilit\u00e9"},"content":{"rendered":"<div data-wrapper=\"true\">\n<p><strong>Point de d\u00e9part : <\/strong>Le module Reputation.<\/p>\n<h2 data-wrapper=\"true\">Sentiment<\/h2>\n<ul>\n<li style=\"list-style-position: inside\">S\u00e9lectionnez <strong>Sentiment<\/strong> dans le menu principal.<\/li>\n<\/ul>\n<p>Le sentiment <strong>analyse la r\u00e9vision \u00e9crite plut\u00f4t que la note<\/strong>. Par exemple, un client peut faire une erreur et publier une r\u00e9vision qui peut avoir une note de 1 et une r\u00e9vision qui dit que le restaurant est excellent, dans ce cas, la note est basse, mais le sentiment est \u00e9lev\u00e9. <\/p>\n<p>Le graphique suivant <strong>analyse le pourcentage de r\u00e9visions positives <\/strong>par rapport au total des r\u00e9visions. <\/p>\n<p><img decoding=\"async\" alt=\"Image contenant un graphique&lt;br&gt;&lt;br&gt;Description g\u00e9n\u00e9r\u00e9e automatiquement\" data-msdynid=\"___93c3a0e9-eddf-ee11-904c-000d3a23bac0___\" data-msdyntype=\"data:image\/png;base64\" src=\"\/wp-content\/uploads\/2025\/migration\/KA-01507\/img0.jpg\">\u00a0\u00a0<\/p>\n<p>La section suivante montre <strong>l'\u00e9volution des r\u00e9visions selon leur nature, l'\u00e9volution en pourcentage et la variation par rapport au benchmark<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-msdynid=\"___c71b9eb5-eedf-ee11-904d-6045bd9d74a3___\" data-msdyntype=\"data:image\/png;base64\" height=\"583\" src=\"\/wp-content\/uploads\/2025\/migration\/KA-01507\/img1.jpg\" style=\"width: 1448px; height: 583px\" width=\"1448\">\u00a0\u00a0<br \/>\u00a0<\/p>\n<p>Le graphique suivant montre <strong>une vue g\u00e9n\u00e9rale du sentiment global<\/strong>, d\u00e9taillant le nombre total de r\u00e9visions positives par rapport aux n\u00e9gatives.<br \/>\u00a0<\/p>\n<h3 data-wrapper=\"true\"><img decoding=\"async\" alt=\"Interfaz de usuario gr\u00e1fica, Texto, Aplicaci\u00f3n, Chat o mensaje de texto&lt;br&gt;&lt;br&gt;Descripci\u00f3n generada autom\u00e1ticamente\" data-msdynid=\"___95c3a0e9-eddf-ee11-904c-000d3a23bac0___\" data-msdyntype=\"data:image\/png;base64\" src=\"\/wp-content\/uploads\/2025\/migration\/KA-01507\/img2.jpg\"><br \/>Le dernier graphique analyse les mots les plus fr\u00e9quemment utilis\u00e9s dans les r\u00e9visions positives (vert) et n\u00e9gatives (rouge). <br \/><img decoding=\"async\" alt=\"Texto&lt;br&gt;&lt;br&gt;Descripci\u00f3n generada autom\u00e1ticamente\" data-msdynid=\"___97c3a0e9-eddf-ee11-904c-000d3a23bac0___\" data-msdyntype=\"data:image\/png;base64\" src=\"\/wp-content\/uploads\/2025\/migration\/KA-01507\/img3.jpg\">\u00a0<br \/>Visibility<\/h3>\n<p>L'outil de visibilit\u00e9 affiche <strong>le nombre total de r\u00e9visions, la variation absolue et en pourcentage par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, et la p\u00e9riode pr\u00e9c\u00e9dente<\/strong>. <\/p>\n<ul>\n<li data-wrapper=\"true\">S\u00e9lectionnez <strong>Visibility<\/strong> dans le menu principal.<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"Interfaz de usuario gr\u00e1fica, Texto, Aplicaci\u00f3n&lt;br&gt;&lt;br&gt;Descripci\u00f3n generada autom\u00e1ticamente\" data-msdynid=\"___99c3a0e9-eddf-ee11-904c-000d3a23bac0___\" data-msdyntype=\"data:image\/png;base64\" src=\"\/wp-content\/uploads\/2025\/migration\/KA-01507\/img4.jpg\">\u00a0<\/p>\n<p>Le graphique suivant montre<strong> l'\u00e9volution des avis selon leur nature, le pourcentage d'\u00e9volution et la variation par rapport \u00e0 la r\u00e9f\u00e9rence<\/strong>. <br \/><img loading=\"lazy\" decoding=\"async\" data-msdynid=\"___278b3327-efdf-ee11-904c-000d3a45fd42___\" data-msdyntype=\"data:image\/png;base64\" height=\"644\" src=\"\/wp-content\/uploads\/2025\/migration\/KA-01507\/img5.jpg\" style=\"width: 1467px; height: 644px\" width=\"1467\">\u00a0<br \/>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les managers d'\u00e9tablissement peuvent suivre le sentiment et la visibilit\u00e9 dans Reputation. Comprendre correctement ces outils leur permet de mesurer le ton \u00e9motionnel des r\u00e9visions et la notori\u00e9t\u00e9 de leur marque sur le march\u00e9.<\/p>\n","protected":false},"author":251210541,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[132464,132465],"tags":[],"class_list":["post-12505","post","type-post","status-publish","format-standard","hentry","category-sentiment-1","category-notoriete"],"acf":{"article_type":"default","post_id":"","post_url_text":"","post_url":"","info_box":{"title":"","info":""},"post_video":"","import_category":"","overview_item":null,"troubleshoot_case":null},"_links":{"self":[{"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/posts\/12505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/users\/251210541"}],"replies":[{"embeddable":true,"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/comments?post=12505"}],"version-history":[{"count":0,"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/posts\/12505\/revisions"}],"wp:attachment":[{"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/media?parent=12505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/categories?post=12505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.mapal-os.com\/fr\/wp-json\/wp\/v2\/tags?post=12505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}